Customer Intelligence

SAI offers a variety of approaches and methodologies that help clients develop firsthand feedback, leading to more effective business strategies and stronger relationships with customers.

SAI's various programs provide clients with an objective view of customers' perceptions, including customers' ranking of competitors on key purchasing criteria and a detailed understanding of all factors that influence the buy decision.

SAI offers a full range of customer intelligence services, including:

• Customer satisfaction studies
• Initial start-up studies
• Ongoing programs
• Identification and evaluation of purchasing influences
• Profiles of buying influences and maps to increase sales effectiveness
• Identification of problems and unfulfilled customer needs
• Identification of new business opportunities
• Sales force effectiveness benchmarking studies

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