Market Assessments

SAI's market studies are also based primarily on in-depth field interviews with appropriate industry sources. SAI typically interviews purchasing, planning, sales and marketing, research, manufacturing, and financial personnel. These industrial market research surveys deal with the development of key marketing data, including market size, growth, segmentation, leading competitors, market share, trends and developments, drivers, future outlook, and so forth.

This primary information is supplemented with analysis of data available from on-line databases, government agencies, trade associations and other public sources.

These studies help clients identify new growth opportunities, identify and correct problems with underperforming businesses, and determine the market potential for new products and services.

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